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The symbolic and semantic consumption of today's advertising can be explained with hypergravity. Consumerism, because of its reliance on sign exchange value (e.g. Hyperreality is significant as a paradigm to explain the American cultural condition. Hyperreality is a way of characterising the way the consciousness interacts with "reality". Hyperreality definition: an image or simulation , or an aggregate of images and simulations, that either distorts... | Meaning, pronunciation, translations and examples This is hyperreality. Hyperreality is a concept that is defined by the inability of consciousness to distinguish reality from a simulation of reality. Learn more in: Use of Transmedia Storytelling Within the Context of Postmodern Advertisement Even though hyperreality dates back to years ago and is an old idea its effects are ever so relevant in today’s times, I guess the huge amount of money that is funded in these films whilst in production is just unbelievable. Hyperreality is the imaginary element of reality. It decribes how the line between real and fake is blurred, particularly in post modern societies where technology is highly advanced. Specifically, when a consciousness loses its ability to distinguish reality from fantasy, and begins to engage with the latter without understanding what it is doing, it has shifted into the world of the hyperreal. hyperreality is “the meticulous reduplication of the real, preferably through another, reproductive medium, such as photography” (in Wolfreys et al 52), and that is what happens in contemporary consumer culture: the picture of a product – Baudrillard‘s concept of hyperreality is closely linked to his idea of Simulacrum, which he defines as something which replaces reality with its representations.Baudrillard observes that the contemporary world is a simulacrum, where reality has been replaced by false images, to such an extent that one cannot distinguish between the real and the unreal. In simplicity, the idea is that reality and its simulation (through signs, images and so on) become blurred to a degree, that one cannot distinguish between the real and unreal. brand X shows that one is fashionable, car Y indicates one's wealth), is the contributing factor in creating hyperreality.
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