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The TLG was formed in 2011 to bring together tourism leaders from the private and public sector to drive industry-wide collaboration and alignment. £22.5 billion was spent by overseas travellers in the UK in 2016. The outcome is a draft strategy model. The number of visits made by overseas visitors to Scotland rose by nearly 17% between 2005 (2.4 million) and 2016 (2.8 million).. For the sixth year running, Scotland has outperformed the rest of the UK in attracting visitors to its tourist attractions. This stage identified six early priorities for action to be taken forward in parallel with the strategy development: It also provided information and analysis which will inform the refreshed strategy: Scotland has strong tourism capabilities which can be used to exploit these opportunities, including: However it also has a number of constraints, particularly around value for money, inconsistent quality (of experience, accommodation, food & drink, service and retail offering), transport, skills investment, industry leadership, investment finance and culture of dependency on the public sector. Published November 2020. Launched June 2012. Web Design by. Known as the Outdoor Capital of the UK, Fort William is at the heart of a wide range of exciting activity centres. If you continue to use this site we will assume that you are happy with it. A report commissioned by the Tourism Leadership Group setting out economic data and trends on tourism across Scotland. Canada: Imports of travel services were down 32.6% to $2.7 billion in March as the COVID-19 pandemic and related travel restrictions drastically … Statistics … Scotland Tourism: Best of Scotland. news & commentary. It was launched in 2012, following an extensive refresh of the previous strategy, Tourism – A Framework for Change. The tourism sector is one of the most important for the Scottish economy with around 14 million people visiting the country each year. Key Facts on Tourism in Scotland 2019. We also use non-essential cookies to help us improve our websites. Gov.scot uses cookies which are essential for the site to work. Establish a headline target and other key performance indicators. Download the full Tourism Scotland 2020 Strategy hereÂ, Download the Tourism Scotland 2020 Summary here. Overseas travel and tourism, provisional: April to June 2020 Visits to the UK by overseas residents, visits abroad by UK residents and estimates of spending by travellers, using administrative sources of passenger travel data. Tourism Scotland 2020 is the national tourism strategy. 15.5 million visitors were attracted to Scotland in 2018, with three and a half million … Read more about the site, or get in touch: statistics.opendata@gov.scot. out more about cookies, Coronavirus (COVID-19): what you need to know. The tourism industry is a cornerstone of the Scottish Economy, and vital to the economic performance of towns, cities and regions across the length and breadth of Scotland. Year of Coasts and Waters 2020-21. View all related statistical bulletins Articles We've got iconic castles, incredible museums, beautiful gardens and much more in this list of top tourist attractions in Scotland. Our central scenario forecast for inbound tourism to the UK in 2020, as of October 12 th, is for a decline of 74% in visits to 10.6 million and a decline of 79% in spending to £6.1 billion. UK's top city for hotel development Edinburgh is leading the way in hotel room revenue, with global real estate adviser Colliers International naming it the UK’s top city for hotel … 1.2. Between 1980 and 2018, the number of inbound visits to the UK increased by … Find up-to-date research and insights on Scotland's tourism industry, including regional statistics, visitor numbers, markets and trends. 3 Tourism: statistics and policy . 1.3. This strategy sets out a clear ambition for Scotland to be, “…a destination of first choice for a high quality, value for money and memorable customer experience, delivered by skilled and … https://whc.unesco.org/en/statesparties/gb, Your feedback will help us improve this site, Tourism in Scotland: the economic contribution of the sector, Foreword from the Chair of the Tourism Leadership Group, Chapter 2: The Value of Visitors to Scotland[4], Chapter 3: The Tourism Sector in Scotland[14], Chapter 4: The Contribution of Tourism in Scotland, Appendix 1: Defining Tourism and the Wider Visitor Economy, Find Tourism spend worth £10.5bn Tourism contributes significantly to the Scottish economy and is vital to the economic performance and employment of towns, cities, regions and rural communities across the length and breadth of Scotland. The strategy centres on improving the performance through improving leadership and digital capabilities across the sector; encouraging and influencing investment in the sector and supporting infrastructure; and on improving the quality of the visitor experience across Scotland. (Completed February 2012), Developed focus for the strategy, based on the above research. Download the full Tourism Scotland 2020 Strategy here Spending by tourists is around 5% of GDP and the sector accounts for more than 7% of employment in Scotland. The aim of Scottish Tourism Month is to engage, connect and inspire all of Scotland’s tourism businesses and organisations, and of course to celebrate the enormous contribution of our tourism industry to Scotland’s economy. The full tourism Scotland 2020 strategy here 1.2 view all related Statistical bulletins Articles the charts below 2019. 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